Monday, April 30, 2007
May 5th Meeting Information
All,
We will be meeting this Saturday, May 5th, in Bonita Springs at the Deval St. Seafood Company at 1:00 PM to 3:00 PM. It is located on Highway-41, Tamiami Trail, just south of the Cocanut Point Shopping Center (east side of the road). Look for the "Banana Room" in the back!
Our special presenter will be Sandy Lender, speaking on the topic of "Blogging for the 21st Century Author," sharing in-depth tips and tricks on how to generate buzz about your work.
We look forward to seeing you there!
Best,
Bob Gelinas
publisher@archebooks.com
We will be meeting this Saturday, May 5th, in Bonita Springs at the Deval St. Seafood Company at 1:00 PM to 3:00 PM. It is located on Highway-41, Tamiami Trail, just south of the Cocanut Point Shopping Center (east side of the road). Look for the "Banana Room" in the back!
Our special presenter will be Sandy Lender, speaking on the topic of "Blogging for the 21st Century Author," sharing in-depth tips and tricks on how to generate buzz about your work.
We look forward to seeing you there!
Best,
Bob Gelinas
publisher@archebooks.com
Labels: FL writers, FWA, writers groups
Tuesday, April 03, 2007
Professional Novelist Workshop
For everyone in FWA, I wanted to throw out a plug/notice for my next upcoming novelist workshop, May 19th and 20th, in Cape Coral, FL. It's 2-days of intense training in the publishing business (not the craft of writing, but what it takes to make it in the business).
In a nutshell, the workshop covers:
Saturday morning is devoted to covering what comprises commercially viable material. What sells, what doesn't, and how to find out. Key elements that publishers and editors look for. Show-stoppers, etc.
Saturday afternoon is focused on how to sell to the publishing industry, learning how the business really works, what the various options are, all about literary agents, and most importantly, how to prepare a compelling book proposal that sells a project.
All day Sunday is dedicated to Marketing and Promotion after a title is released. This really opens up the whole concept of Audience Development. All the latest technologies and strategies are discussed, as well as what doesn't work and is a waste of time and money. This gets down into the nuts and bolts of very practical elements in executing a marketing plan (like what to remember to have in the trunk of your car in preparation for a book signing, how to pitch a news organization, etc).
One of the key deliverables of the workshop is that each student is encouraged to submit a formal book proposal after the workshop for a free critique (by me). ArcheBooks is, of course, under no obligation to publish anything submitted, but practically speaking, if something truly wonderful is discovered (I'm not stupid), in the three years we've been offering this training, contracts have changed hands. In fact, to date, nine books have been acquired from students of this workshop, six of which have already been released (and the majority of those authors are FWA members!). And I'm very pleased to note that of my authors who have attended this training (it's free to all of my existing authors, and several come often for refresher), they are my most prolific and best selling ones. The strategies, methods, and techniques taught really do work, and have been proven many times over to do so.
If you're interested chekc out full details at: http://www.archebooks.com/SuptDocs/Workshop.htm
Hope to see you there!
Bob
In a nutshell, the workshop covers:
Saturday morning is devoted to covering what comprises commercially viable material. What sells, what doesn't, and how to find out. Key elements that publishers and editors look for. Show-stoppers, etc.
Saturday afternoon is focused on how to sell to the publishing industry, learning how the business really works, what the various options are, all about literary agents, and most importantly, how to prepare a compelling book proposal that sells a project.
All day Sunday is dedicated to Marketing and Promotion after a title is released. This really opens up the whole concept of Audience Development. All the latest technologies and strategies are discussed, as well as what doesn't work and is a waste of time and money. This gets down into the nuts and bolts of very practical elements in executing a marketing plan (like what to remember to have in the trunk of your car in preparation for a book signing, how to pitch a news organization, etc).
One of the key deliverables of the workshop is that each student is encouraged to submit a formal book proposal after the workshop for a free critique (by me). ArcheBooks is, of course, under no obligation to publish anything submitted, but practically speaking, if something truly wonderful is discovered (I'm not stupid), in the three years we've been offering this training, contracts have changed hands. In fact, to date, nine books have been acquired from students of this workshop, six of which have already been released (and the majority of those authors are FWA members!). And I'm very pleased to note that of my authors who have attended this training (it's free to all of my existing authors, and several come often for refresher), they are my most prolific and best selling ones. The strategies, methods, and techniques taught really do work, and have been proven many times over to do so.
If you're interested chekc out full details at: http://www.archebooks.com/SuptDocs/Workshop.htm
Hope to see you there!
Bob
